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Last fall, a resolution was passed in support of declaring the Friday before Memorial Day as National Poppy Day. The American Legion has worked with the American Legion Auxiliary in support of the Poppy Program for many years. With the creation of National Poppy Day, this support can grow. In an effort to bring greater attention to the symbolism of the poppy and the support of veterans, active-duty military and families, we are working on a national effort to increase awareness and encourage community participation on May 26, 2017 – National Poppy Day.
We have created a National Poppy Day toolkit to assist the entire American Legion family with media outreach and community engagement. We encourage everyone to use the National Poppy Day toolkit so that we are all communicating a consistent voice and brand.
The National Poppy Day toolkit includes ideas for media engagement along with samples of a press release, media alert and social media postings. It also contains National Poppy Day logos and a list of talking points to ensure messaging around National Poppy Day is one, clear, unified voice across The American Legion family.
NEW MERCHANDISE is available on the newly created Emblem Sales Poppy Shop. This merchandise is in addition to the poppies that can be ordered for distribution and donation collection to support veterans, active- duty military and their families in time of need.
The entire National Poppy Day toolkit can be found on the newly created National Poppy Day website. Continue to check as we post additional information in the coming weeks. Your participation is critical to ensure National Poppy Day is a success and so that citizens across the country are provided the opportunity to display or wear a poppy to remember the fallen and support our living heroes.

The poppy flower adorned the battlefields of Flanders Field in France during World War I, and was looked upon by those serving as a living symbol of their fallen comrades’ sacrifices. In 1920 after World War I, the poppy became the official flower of The American Legion Family to memorialize the soldiers who fought and died during the war, and distribution of poppies became a Legion national program in 1924. poppypic.jpgTo this day, thanks in large part to the American Legion Auxiliary, the poppy is nationally recognized and worn as a symbol of sacrifice made by the men and women who served and died for their country during a time of war.

The Auxiliary Poppy Program has been a staple of the organization since the Legion’s 1925 National Convention when Resolution 534 was adopted, giving the Auxiliary complete charge of the program. But it is imperative to remember that the Poppy Program is an American Legion Family event where both Legion posts and Sons of The American Legion squadrons are encouraged to partner with their local Auxiliary unit to organize and promote the program, as well as distribute poppies for donations.

- See more at: Legion Family flower of remembrance